STORY Hospitality, a hotel management company based in Abu Dhabi, UAE, operates six properties under the STORY Hotels & Resorts and CUE Hotels brands. With a growing presence in Dubai, Seychelles, Podgorica, and Rabat, STORY Hospitality approached Prism Digital to increase online transactions across all its properties. In a highly competitive hospitality sector dominated by OTAs, the challenge was clear—drive direct conversions and generate revenue through strategic digital advertising.
Pain Points
1. Low Direct Bookings
The client experienced a low volume of direct online transactions across all six of its properties, limiting revenue potential and control over guest relationships.
2. OTA Dependency
STORY Hospitality was heavily dependent on Online Travel Agencies (OTAs) for bookings, which resulted in high commission costs and reduced brand engagement.
3. Weak Brand Visibility
There was limited brand awareness in key and emerging markets, making it difficult for STORY to stand out to potential travelers across various geographic regions.
4. Intense Market Competition
The client faced aggressive competition within the hospitality advertising space, where standing out required more than standard marketing efforts.
5. Scalable Campaign Gaps
STORY needed marketing campaigns that could be both scalable across multiple properties and measurable for performance—something their existing strategies lacked.
Results
Ad Impressions
Our multichannel advertising efforts got 107 million views, which made STORY Hospitality’s name much more visible in many areas.
Ad Clicks
We achieved 1.24 million clicks from targeted users, driving highly engaged traffic to the websites of all six properties.
Conversions
Our efforts led to 13,600 sales, which is an amazing 1.10% conversion rate. This shows how well our targeting and ad creative approach worked.
Hotel Bookings
In 1.5 years, we produced 1,690 hotel reservations, boosting STORY Hospitality’s revenue and reducing reliance on OTAs.
Conclusion
Prism Digital’s performance-driven SEM strategy enabled STORY Hospitality to achieve measurable success across six diverse hotel properties. Through expertly crafted multichannel campaigns, we delivered high-volume impressions, strong engagement, and real transaction growth—effectively reducing dependence on OTAs and increasing direct online bookings.
Key Metrics
- 107 million ad impressions
- 1.24 million ad clicks
- 13,600 total conversions
- 1.10% conversion rate
- 1,690 hotel bookings in 1.5 years
