Story Rabat, a luxury boutique hotel known for its stylish design, contemporary concept, and unique experiences, is located in the picturesque Seychelles Islands. Story Rabat suffered from poor web exposure and little organic traffic in spite of its unique services. Through a customized SEO approach, Prism Digital helped the hotel improve its search engine results, get higher quality traffic, and attract more direct orders.
1. Limited Search Engine Visibility
The website struggled with low exposure in search engine results, which resulted in a significant drop in organic traffic and missed reservation opportunities.
2. Inadequate SEO Practices
There was little SEO implementation overall. Meta tags were missing, keywords were neglected, and the content was not properly optimized, making it difficult for search engines to crawl the site.
3. Low Domain Authority
A weak domain authority score impacted the site’s online credibility, making it difficult to compete with higher-ranking competitors in the same niche.
4. Poor Website Health and Performance
The website had a low technical health score due to slow loading times, broken links, and inadequate mobile optimization, all of which contributed to a bad user experience.
5. High Bounce Rate
The site experienced a high bounce rate, indicating that visitors were not engaging with the content and leaving without taking meaningful actions.
Results
Organic Search Traffic
The website had a notable rise in qualified visitors due to a 411.61% increase in organic search traffic.
Overall Website Traffic
Overall website traffic increased by 411.61%, massively expanding the site’s reach and visibility.
Domain Authority
Domain authority improved from 21 to 42, marking a 100% increase in authority score.
Website Health Score
Website health score increased from 40% to 74%, reflecting an improvement of 34% in technical performance.
Website Visibility
Website visibility increased by 9.80%, boosting impressions and organic exposure.
Bounce Rate
Bounce rate decreased from 60% to 30%, improving user engagement and reducing early exits.
Conclusion
Prism Digital significantly raised Story Rabat’s online visibility, keyword ranks, and overall website performance with a well-planned SEO strategy. Through more user engagement, more organic traffic, and a greater web presence, the partnership set Story Rabat up for long-term success in the cutthroat hospitality industry.
